The objective is to create a cohesive visual identity for the musician group YOASOBI through a series of editorial and promotional designs. Each piece ranging from a double-page spread and tour poster vinyl cover and supporting materials applies consistent graphic elements while shifting visual hierarchy to emphasize headline, image, and text in different ways. The design concept draws inspiration from YOASOBI's vibrant, emotionally charged soundscape, expressed through a bold, color-driven aesthetic.
Smooth Scroll
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YEAR
©2025
SCOPE
COMMERCIAL | MUSIC
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Adobe Dimension
MY APPROACH
The solution draws from deep research into YOASOBI's evolving visual language, which changes with each song and album to reflect distinct themes and tones. Because their work consistently bridges literature and music, their visuals transform to match the emotional and narrative essence of every track. For this approach, the direction focuses on YOASOBI's most recent visual identity while carefully integrating key elements from earlier eras, merging past and present aesthetics into a cohesive concept. This method not only honors the group's creative evolution but also brings a layered and meaningful visual narrative that mirrors their storytelling style, highlighting both continuity and transformation in their artistic vision.
Smooth Scroll
This will hide itself!
This will hide itself!
YOASOBI
OVERVIEW
The objective is to create a cohesive visual identity for the musician group YOASOBI through a series of editorial and promotional designs. Each piece ranging from a double-page spread and tour poster vinyl cover and supporting materials applies consistent graphic elements while shifting visual hierarchy to emphasize headline, image, and text in different ways. The design concept draws inspiration from YOASOBI's vibrant, emotionally charged soundscape, expressed through a bold, color-driven aesthetic.
YEAR
©2025
SCOPE
COMMERCIAL | MUSIC
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Adobe Dimension
MY APPROACH
The solution draws from deep research into YOASOBI's evolving visual language, which changes with each song and album to reflect distinct themes and tones. Because their work consistently bridges literature and music, their visuals transform to match the emotional and narrative essence of every track. For this approach, the direction focuses on YOASOBI's most recent visual identity while carefully integrating key elements from earlier eras, merging past and present aesthetics into a cohesive concept. This method not only honors the group's creative evolution but also brings a layered and meaningful visual narrative that mirrors their storytelling style, highlighting both continuity and transformation in their artistic vision.
Smooth Scroll
This will hide itself!
This will hide itself!
YOASOBI
OVERVIEW
The objective is to create a cohesive visual identity for the musician group YOASOBI through a series of editorial and promotional designs. Each piece ranging from a double-page spread and tour poster vinyl cover and supporting materials applies consistent graphic elements while shifting visual hierarchy to emphasize headline, image, and text in different ways. The design concept draws inspiration from YOASOBI's vibrant, emotionally charged soundscape, expressed through a bold, color-driven aesthetic.
YEAR
©2025
SCOPE
COMMERCIAL | MUSIC
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Adobe Dimension
MY APPROACH
The solution draws from deep research into YOASOBI's evolving visual language, which changes with each song and album to reflect distinct themes and tones. Because their work consistently bridges literature and music, their visuals transform to match the emotional and narrative essence of every track. For this approach, the direction focuses on YOASOBI's most recent visual identity while carefully integrating key elements from earlier eras, merging past and present aesthetics into a cohesive concept. This method not only honors the group's creative evolution but also brings a layered and meaningful visual narrative that mirrors their storytelling style, highlighting both continuity and transformation in their artistic vision.