The objective is to craft a dynamic and cohesive visual identity that celebrates the transformation of industrial heritage into vibrant, pedestrian-friendly urban parks drawing inspiration from iconic spaces in Toronto, Paris, and New York through an imaginative and fully realized design system with diverse applications.
Smooth Scroll
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YEAR
©2025
SCOPE
WAYFINDING | EXPERIENTIAL DESIGN
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
MY APPROACH
The redesign captures the park's lively spirit through bold neo-inspired colors that draw the eye and guide movement. Dynamic hues and clean typography enhance visibility, helping visitors navigate effortlessly across the space. Inspired by the park's architecture and layout, the refreshed logo integrates form and function into one cohesive identity. The result is a vibrant, modern system that transforms everyday wayfinding into an energetic visual experience.
Smooth Scroll
This will hide itself!
This will hide itself!
Urban Park - Central Park
OVERVIEW
The objective is to craft a dynamic and cohesive visual identity that celebrates the transformation of industrial heritage into vibrant, pedestrian-friendly urban parks drawing inspiration from iconic spaces in Toronto, Paris, and New York through an imaginative and fully realized design system with diverse applications.
YEAR
©2025
SCOPE
WAYFINDING | EXPERIENTIAL DESIGN
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
MY APPROACH
The redesign captures the park's lively spirit through bold neo-inspired colors that draw the eye and guide movement. Dynamic hues and clean typography enhance visibility, helping visitors navigate effortlessly across the space. Inspired by the park's architecture and layout, the refreshed logo integrates form and function into one cohesive identity. The result is a vibrant, modern system that transforms everyday wayfinding into an energetic visual experience.
Smooth Scroll
This will hide itself!
This will hide itself!
Urban Park - Central Park
OVERVIEW
The objective is to craft a dynamic and cohesive visual identity that celebrates the transformation of industrial heritage into vibrant, pedestrian-friendly urban parks drawing inspiration from iconic spaces in Toronto, Paris, and New York through an imaginative and fully realized design system with diverse applications.
YEAR
©2025
SCOPE
WAYFINDING | EXPERIENTIAL DESIGN
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
MY APPROACH
The redesign captures the park's lively spirit through bold neo-inspired colors that draw the eye and guide movement. Dynamic hues and clean typography enhance visibility, helping visitors navigate effortlessly across the space. Inspired by the park's architecture and layout, the refreshed logo integrates form and function into one cohesive identity. The result is a vibrant, modern system that transforms everyday wayfinding into an energetic visual experience.