The objective is to develop and design comprehensive packaging solutions for CMC, including primary, secondary, and tertiary structures that communicate the brand's identity. To create point-of-purchase materials to enhance visual merchandising and drive consumer engagement in the retail space. To design impactful POP displays such as shelf talkers, end caps, floor stands, and experiential in-store presentations. To conceptualize and design the pop-up stores for both temporary and permanent retail activations. Integrating surface design, structural innovation, and customer experience across all brand touch points.
Smooth Scroll
This will hide itself!
This will hide itself!
YEAR
©2025
SCOPE
DESIGN FOR ECO-FRIENDLINESS
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Adobe Dimension
MY APPROACH
The solution involves the unexpected turn on approach in the Collaborative Marketing Campaign with the use of strong typographic design and symbol that complements the brand "GinTiao", which translates to ginseng strips. While Ginseng is a conventional and old ingredient dating back to Asian time, its involvement in the American-side has its own turn. So, we encapsulated the design into a mix of semi-american and semi-asian, which does not destroy the entire background behind Ginseng in GinTiao. This approach supports the methodical and strategical take on mixing both cultures without getting rid of one over the other but instead to compromise and readjust.
Smooth Scroll
This will hide itself!
This will hide itself!
GINTIAO
OVERVIEW
The objective is to develop and design comprehensive packaging solutions for CMC, including primary, secondary, and tertiary structures that communicate the brand's identity. To create point-of-purchase materials to enhance visual merchandising and drive consumer engagement in the retail space. To design impactful POP displays such as shelf talkers, end caps, floor stands, and experiential in-store presentations. To conceptualize and design the pop-up stores for both temporary and permanent retail activations. Integrating surface design, structural innovation, and customer experience across all brand touch points.
YEAR
©2025
SCOPE
DESIGN FOR ECO-FRIENDLINESS
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Adobe Dimension
MY APPROACH
The solution involves the unexpected turn on approach in the Collaborative Marketing Campaign with the use of strong typographic design and symbol that complements the brand "GinTiao", which translates to ginseng strips. While Ginseng is a conventional and old ingredient dating back to Asian time, its involvement in the American-side has its own turn. So, we encapsulated the design into a mix of semi-american and semi-asian, which does not destroy the entire background behind Ginseng in GinTiao. This approach supports the methodical and strategical take on mixing both cultures without getting rid of one over the other but instead to compromise and readjust.
Smooth Scroll
This will hide itself!
This will hide itself!
GINTIAO
OVERVIEW
The objective is to develop and design comprehensive packaging solutions for CMC, including primary, secondary, and tertiary structures that communicate the brand's identity. To create point-of-purchase materials to enhance visual merchandising and drive consumer engagement in the retail space. To design impactful POP displays such as shelf talkers, end caps, floor stands, and experiential in-store presentations. To conceptualize and design the pop-up stores for both temporary and permanent retail activations. Integrating surface design, structural innovation, and customer experience across all brand touch points.
YEAR
©2025
SCOPE
DESIGN FOR ECO-FRIENDLINESS
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, Adobe After Effects and Adobe Dimension
MY APPROACH
The solution involves the unexpected turn on approach in the Collaborative Marketing Campaign with the use of strong typographic design and symbol that complements the brand "GinTiao", which translates to ginseng strips. While Ginseng is a conventional and old ingredient dating back to Asian time, its involvement in the American-side has its own turn. So, we encapsulated the design into a mix of semi-american and semi-asian, which does not destroy the entire background behind Ginseng in GinTiao. This approach supports the methodical and strategical take on mixing both cultures without getting rid of one over the other but instead to compromise and readjust.