The objective is to redesign the brand identity of a well-known Canadian company by developing a creative and unexpected visual concept that aligns with the principles of MAYA theory, balancing familiarity with innovation to create a design familiarity with innovation to create a design that is both recognizable and forward-looking.
Smooth Scroll
This will hide itself!
This will hide itself!
YEAR
©2025
SCOPE
LOGO DESIGN | REBRANDING
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Procreate
MY APPROACH
The solution of design redefines the Canadian Songwriters Hall of Fame with the MAYA theory - pushing creativity while keeping it familiar. The process blends iconic musical motifs with bold colors: red-orange, black, and white for sharp contrast an modern impact. It also includes the strong use of type complementing the rebranded logo. This fresh, clean look makes the Hall's legacy visually striking and deeply connected to today's culture.
Smooth Scroll
This will hide itself!
This will hide itself!
Canadian Songwriters Hall of Fame
OVERVIEW
The objective is to redesign the brand identity of a well-known Canadian company by developing a creative and unexpected visual concept that aligns with the principles of MAYA theory, balancing familiarity with innovation to create a design familiarity with innovation to create a design that is both recognizable and forward-looking.
YEAR
©2025
SCOPE
LOGO DESIGN | REBRANDING
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Procreate
MY APPROACH
The solution of design redefines the Canadian Songwriters Hall of Fame with the MAYA theory - pushing creativity while keeping it familiar. The process blends iconic musical motifs with bold colors: red-orange, black, and white for sharp contrast an modern impact. It also includes the strong use of type complementing the rebranded logo. This fresh, clean look makes the Hall's legacy visually striking and deeply connected to today's culture.
Smooth Scroll
This will hide itself!
This will hide itself!
Canadian Songwriters Hall of Fame
OVERVIEW
The objective is to redesign the brand identity of a well-known Canadian company by developing a creative and unexpected visual concept that aligns with the principles of MAYA theory, balancing familiarity with innovation to create a design familiarity with innovation to create a design that is both recognizable and forward-looking.
YEAR
©2025
SCOPE
LOGO DESIGN | REBRANDING
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Procreate
MY APPROACH
The solution of design redefines the Canadian Songwriters Hall of Fame with the MAYA theory - pushing creativity while keeping it familiar. The process blends iconic musical motifs with bold colors: red-orange, black, and white for sharp contrast an modern impact. It also includes the strong use of type complementing the rebranded logo. This fresh, clean look makes the Hall's legacy visually striking and deeply connected to today's culture.