The objective is to develop a cohesive visual identity for the annual Sustainable Business Conference (BSR) targeting global executives driving environmental policy change. The project includes creating a distinctive conference brandmark, a promotional brochure for event awareness and registration, and a pocket folder for sponsor engagement, all unified by consistent design elements across marketing and promotional materials.
Smooth Scroll
This will hide itself!
This will hide itself!
YEAR
©2025
SCOPE
LOGO DESIGN | BRANDING | CONFERENCE
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
MY APPROACH
The solution involves the strategizing of a brandmark and promotional collateral that is different from the previous years of BSR conferences. For this years theme, transform is encapsulated with the use of transforming arrows and colors, making a gradient-like style without actually combining the colors. A spectrum of the color selection which complements the color selection in a methodical take. This approach integrates the BSR's alignment to call for transforming the world.
Smooth Scroll
This will hide itself!
This will hide itself!
BSR Transform 2025
OVERVIEW
The objective is to develop a cohesive visual identity for the annual Sustainable Business Conference (BSR) targeting global executives driving environmental policy change. The project includes creating a distinctive conference brandmark, a promotional brochure for event awareness and registration, and a pocket folder for sponsor engagement, all unified by consistent design elements across marketing and promotional materials.
YEAR
©2025
SCOPE
LOGO DESIGN | BRANDING | CONFERENCE
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
MY APPROACH
The solution involves the strategizing of a brandmark and promotional collateral that is different from the previous years of BSR conferences. For this years theme, transform is encapsulated with the use of transforming arrows and colors, making a gradient-like style without actually combining the colors. A spectrum of the color selection which complements the color selection in a methodical take. This approach integrates the BSR's alignment to call for transforming the world.
Smooth Scroll
This will hide itself!
This will hide itself!
BSR Transform 2025
OVERVIEW
The objective is to develop a cohesive visual identity for the annual Sustainable Business Conference (BSR) targeting global executives driving environmental policy change. The project includes creating a distinctive conference brandmark, a promotional brochure for event awareness and registration, and a pocket folder for sponsor engagement, all unified by consistent design elements across marketing and promotional materials.
YEAR
©2025
SCOPE
LOGO DESIGN | BRANDING | CONFERENCE
SOFTWARE USED
Adobe Photoshop, Adobe Illustrator, and Adobe InDesign
MY APPROACH
The solution involves the strategizing of a brandmark and promotional collateral that is different from the previous years of BSR conferences. For this years theme, transform is encapsulated with the use of transforming arrows and colors, making a gradient-like style without actually combining the colors. A spectrum of the color selection which complements the color selection in a methodical take. This approach integrates the BSR's alignment to call for transforming the world.